A change in design that saved 1.2 million kgs of single-use cutlery!
Product Management, UX, Startups, and more — freshly curated by Zeda.io
Hello, all you product-loving folks! 🥰
Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. ☕
Did you know? 💬
That the dating app, Tinder was initially called MatchBox and when it was first launched, Tinder was missing the swipe feature that the app currently has?
Zomato saved 1.2 million kgs of single-use plastic with this simple design change!
From supermarkets urging customers to bring their own shopping bags, to Air Canada purchasing electric planes, everyone around the world including big MNCs are trying their best to save our environment from climate change.
Zomato, a huge food delivery app, that usually requires tons of packaging material a day, took a conscious effort to reduce single-use plastic by incorporating a simple design change in their app. Here’s their story:
In 2021, Zomato introduced an option where users could opt out of receiving cutlery with their order. They thought this option would help reduce plastic consumption, but it didn’t go as planned.
So Zomato conducted a survey and realised that 90% of their customers didn’t actually want plastic cutlery. Since this option needed to be ticked by the customer, it most often went unnoticed. They just stuck to the default option and got cutlery delivered too.
That’s when Zomato simply changed the default option to ‘no cutlery’. This way customers had to willfully choose the option they wanted. This became an ‘opt-in’ now instead of an ‘opt-out’. Economists call this “the nudge effect” which means that if you give the right choices to customers, they will be nudged to make the right decision.
For example: FSSAI (Food Safety and Standards Authority of India) told restaurants in India to mention the calories next to every menu item. So if you saw that a piece of cheesecake was 350 calories and that a slice of chocolate cake was only 200 calories, it could nudge you into opting for the chocolate cake.
Credit: https://www.linkedin.com/posts/bhanuharish_zomato-saved-12-million-kgs-of-single-use-activity-6980383748685004800-otoY?utm_source=share&utm_medium=member_desktop
In other news…Spotify is launching Audiobooks! 📚🎧
Last week, Spotify debuted its streaming platform with 300,000 audiobooks, adding one more type of content besides music and podcasts. As of now, audiobooks are available to users in the US and Spotify plans on expanding this to other markets and adding more title selections.
Unlike other platforms, every audiobook will be individually priced instead of it being a single, consistent price across all books in the catalogue. Spotify intends this to be one of the key differentiators and competitive advantages of its service.
“We think that a more fluid pricing model would actually allow for both an audience that has never consumed this format to start consuming it on Spotify,” explained Nir Zicherman, Spotify VP and Global Head of Audiobooks
Song of the week 🎶
This week, I went a bit pop with ZZ Ward’s “Put the gun down”.
What’s brewing on Zeda.io’s side? ☕
We’re beyond thrilled to announce that CoinedOne, a productivity-enhancing platform for all your different needs, is using the Zeda.io platform to build better and smarter products!
That’s all folks! Have something you want to share? Put them in the comments below and we’ll get back to you soon.
See you again next week! 🥂
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