Zeda.io welcomes you all to the weekly Newsletter. We apologise for not keeping you updated with blogs last week. However we care to keep you educated with latest blogs over internet. Instead of 5 we are listing 7 blogs this week covering latest blog on Product Growth. Hope this will help you in gaining some knowledge and upgrading your skills. If you enjoy reading this newsletter then don’t forget to share it with your friends.
Also if you are new to our channel, here are the links of last 3 newsletter for you.
Now a days product growth is not just limited to product growth managers but it has become an essential skill for any PM across any vertical. Imagine a PM making super powerful product and now also imagine having a skill to accelerate the reach of that super powerful product to your users. Isn’t it amazing. Here is the key to achieve that skill in the form of blogs. Go read and get your super powers.
What is Product Led Growth?
With all the resources and technology at our disposal, creating a new product has never been easier. However, successfully launching that product, acquiring new users, and keeping them around is a whole different story. To speed things up and keep the acquisition costs low, more and more software companies are opting for product led growth – a relatively new GTM strategy.
If you’re a marketer, product manager, or any other key stakeholder in a SaaS business, keep reading. In this article, we’ll delve into the concept of product led growth – what it is, where it came from, how it works, and why it’s all the rage these days.
To top it off, we’ll finish with a few examples of companies that we all know and love who used the product led growth approach to scale out.
Let’s jump right in.
How To Find Product Market Fit
The term “Product-Market Fit” can be baffling for a lot of new Product Managers.
The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers:
What isProduct-Market fit?
How do I know when I have Product-Market fit?
How do I know when I don’t have Product-Market fit?
More importantly, how do I find product-market fit for my product?
Hopefully, this post will be able to answer some of the questions for you.
The Importance of Packaging for Product Sales and Customer Loyalty
The packaging of a product shipment is as important as the arrival of a guest of honor to a party. Customers are waiting for their products excitedly and appearance will influence their first impression – even before the package is opened.
Depending on the company’s branding and strategy, each firm and retailer can opt for a different style of packaging – from a more minimalist design to colorful illustrations.
Truth be told, packaging has become something vitally important in terms of taking care of a brand’s image and ensuring customer loyalty, although it also must continue to be practical and profitable for your company.
How to Shift to Product-Led Growth, Featuring Wes Bush
Making a shift to product-led growth sounds pretty appealing, especially to product managers. Knowing your baby is the driving engine behind the entire company’s success puffs up our egos and makes our jobs seem more important than ever.
But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps?
Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics.
Growth Product Management
I’ve noticed that more and more people have been asking, “what is growth product management?” and “is growth product management right for me?”
These are fantastic questions! Growth product management is one of many variants of the product management discipline, and its focus is on increasing critical metrics by reducing barriers to value. Over the years, startups and tech companies have demonstrated a growing interest in hiring growth product managers.
First, I’ll discuss what a growth product manager does, and how that differs from a core product manager. Then, I’ll break down the kinds of skill sets that growth product managers need on the job.
Product Management Skills: Market Research
Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling into your lap.
That’s why you need us! And we’re here to help.
Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.
The 21 best growth hacking blogs to follow right now
Need a little growth inspiration? Check out our (refreshed!) list of the best growth hacking blogs you should be reading religiously.
[Editor's note: We've refreshed a previous version of this list for 2018—hope you enjoy!]
Growth hacking has been around for what seems like a century in internet time, and it was indeed 8 years ago that Sean Ellis coined the term and it started taking off.
Some of the earliest bloggers on growth are still the most influential, but some newcomers are gaining steam. And with an upswell in growth tools to market, some of the best ideas are coming from blogs hosted by SaaS businesses.
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