Dive into Your Customers' Thoughts!

Product Management, UX, Startups, and more — freshly curated by Zeda.io

Hello, all you product-loving folks! 💜

Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. ☕

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Did you know ⁉️

Did you know Post-it notes resulted from a failed attempt to create a super-strong adhesive or is it just me who got this brand new information?😮

In 1968, Spencer Silver of 3M attempted to create a highly potent adhesive for aircraft manufacturing. However, an error in the process resulted in the formation of the Post-it note.

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Unraveling the Product Adoption Puzzle 🧩

Getting a new product off the ground can be a roller coaster of emotions. The key to easing this journey lies in understanding the nuances of consumer psychology and its crucial role in product adoption.

Recently, researchers at Florida Atlantic University have thrown us a lifeline, developing a mathematical innovation model that predicts adoption trends for new products.

This research presents a math-based model rooted in psychology that predicts your new product's adoption trends. It classifies your consumers into 'Innovators,' 'Early Adopters,' 'Majority,' and 'Laggards,' each with their distinct buying behaviors.

The study also delves on how each consumer group uses specific adoption trends to guide their buying decisions. It's akin to having a crystal ball that allows a peek into your customers' thought processes!

Innovators seek out new products and try them first, unaffected by others' choices. Early adopters scout for promising future products and grab them early. The Majority group is drawn to products rapidly gaining popularity, while Laggards base their buying decisions on the total number of existing adopters.

So, it's not just about creating an innovative product; it's about knowing who will latch onto it and why.

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What’s brewing on Zeda.io’s side? ☕

As always, we are committed to improving product managers' lives, one update at a time. So, here's yet another delicate refinement from us, a testament to our commitment to attention to detail!

Presenting... Nesting! Yes, it's finally here.

We've added a new dimension to our documents module, allowing you to nest documents within each other. It's like the Russian dolls of project management. Now, all your project-related documents can live harmoniously in one easy-to-navigate location.

But wait, there's more! We understand that when your document library resembles the Great Library of Alexandria, finding what you need can feel like hunting for a needle in a haystack. Enter our enhanced search function.

Now, you can quickly unearth the documents you're looking for and even use the default "By Me" filter to quickly access documents you've created. Your very own treasure map!

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In case you missed it…

Are you a bookworm 🐛📚? Then feast your eyes on this literary wonder!

GIF courtesy: Mad Over Marketing

Introducing the Author clock, a clock that trades in dull digits for whimsical words to tell time with full glory.

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That’s all, folks! See you again next week! 🥂

It’s hard to explain what a Product Manager does; we get it. But you know what’s not that hard? Sharing this newsletter with your friends and colleagues!