Passive Product Discovery is the New Way!
Product Management, UX, Startups, and more — freshly curated by Zeda.io
Hello, all you product-loving folks! 💜
Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, and more. ☕
Riddle of the Week 🧩
I am something you can't see, but you can hear me when I'm near. I come in many shapes and sizes, and I'm essential for discovering what the customer desires. What am I?
The answer is at the end of this newsletter.
Do you ever find yourself mindlessly scrolling through social media only to stumble upon a product that catches your eye? Well, that's no coincidence!
Passive Product Discovery is the New Way!🛷
Nowadays, businesses are strategically sneaking their products into our daily scrolling sessions and making it easier than ever to purchase with just a few clicks.🖱️
With the global market value of social commerce expected to reach $1.3 trillion in 2023, businesses are in a frenzy to grab our attention and drive us toward their products.
This has led to the rise of passive product discovery, where we come across products without even looking for them.
Marketers can use this opportunity to connect with consumers by tailoring content to their current needs and interests. Social media platforms like TikTok and Instagram provide personalized content, so businesses are coming up with innovative strategies to make their products stand out and grab our attention.
According to a.list, by personalizing content and presenting authentic products and experiences, brands can connect with users through social media and drive social commerce growth.
AI will impact 'everything' including 'every product across every company'
Well, well, well. Looks like the robots have finally had enough of being mere mechanical minions and decided to take over the world. And how are they doing it, you ask? Well, through the power of Artificial Intelligence, of course!🤖
Google's CEO, Sundar Pichai, predicts that AI will shake up various professions, including writers, accountants, architects, and software engineers. In fact, ChatGPT, was found capable of passing interviews to become an entry-level software engineer at the company. Recently, Google launched Bard, a chatbot that generates text-based responses to user queries, aiming to enhance productivity, creativity, and curiosity.
It looks like AI is not only taking our jobs but also becoming our colleagues!🤓
Let’s talk about it in more specific terms huh?
Product management in the era of AI and Machine Learning
AI is transforming how we approach product development and elevating it to a whole new level, from automating laborious tasks to predicting customer preferences.
Want to look at the opportunities in product management with AI?
🪡Data Analysis and Predictive Modeling
🪡Better customer experience
🪡Increased efficiency in product development
🪡Improved decision-making
🪡Cost reduction
This Week's Must-Read Book 📖
"Shoe Dog" by Phil Knight"
Who wouldn't want to read about the creation of the iconic Nike logo?
Whether you're a sneakerhead or just someone looking for inspiration and insights on building a successful business, "Shoe Dog" is definitely worth a read.
It is a memoir by Phil Knight, the co-founder and former CEO of Nike. In the book, Knight shares his personal story of building Nike from a startup to a global brand, including the struggles, triumphs, and lessons he learned along the way.
What’s brewing on Zeda.io’s side?☕️
"No code is becoming more and more important for product managers. It's becoming the natural revolution of the technology," - says Austin Yang, who is currently building Softr, the easiest no-code web app builder.
He also touched upon the following:
🚩His initial career journey in B2B Sales.
🚩Difference between low code and no code
🚩 No-code tools enablement for PMs upskilling
That’s all folks! Have something you want to share? Put them in the comments below and we’ll get back to you soon.
See you again soon! 💌
Answer to the riddle : Feedback
It’s hard to explain what a Product Manager does, we get it. But you know what’s not that hard? Sharing this newsletter with your friends and colleagues!
