Product Cafe: Here's how you build habit-forming products ✨
Good evening readers!
How was your week? Hectic, challenging? Don't worry. The weekend is here. So let's rest and recoup with this week's Product Cafe.
What's inside? A good read around Product Management, a top pick from our collection, PM spotlight, and a couple of interesting tweets.
Product Good read 📚
Do you know why grocery stores place candy bars by the check-out counter?
Here's why 👇🏼
Though these candy bars are worth falling in love with, we never really add them to the shopping list. But how do we end up buying them?
Candy isn't something you buy if it doesn't win your visibility. If so, they could probably place it somewhere else that makes them visible. Why check out counters?
The reason is decision fatigue. The more decisions you make, the more tired your willpower to take decisions will become. However, after spending time checking off everything on your list, your brain becomes tired and won't carry out well-thought decisions. So, you give in to making those impulse purchases by the time you reach the check-out counter.
Can't deny it. Human psychology and behavior do play an essential role in consumer decision-making.
This is exactly what captivated Nir Eyal - How mind manipulation works and The science of human behavior. As a result, Nir put down together the years of research, consulting, and practical experience in his book “Hooked: How to build habit-forming products”.
(Nir's work is generally based on the intersection of psychology, technology, and business, or how he calls it the “behavioral design.” )
We know that most of you wouldn't have missed out on this amazing read. But if you haven't already got a chance to read this, here is what Hooked is all about.
Four-phase processes companies use to form habits: Trigger, Action, Variable Reward, and investment.
Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging.
Here's the gist of the book beautifully written by Farnam street.🧡 Hope you enjoy it.
(Would you like us to write about any other exciting product-management books? Then, please do let us know the name of the book 📕 in the comments.)
Moving on to our next section, let's see a top pick from our collection.
Top pick from our collection 🔥
Focus on being productive instead of being busy. - Tim Ferriss
The pandemic has turned the world upside down. Everything changed: The way we work, things we spend time on, and a lot more. Though the world of "Am I audible" and "You around for a quick call" is ending (Hopefully 🤞🏼), most of us are still stuck in the WFH landscape with calls and meetings.
Productivity at times seems to take the backbench, and for Product managers (who generally have their hands on multiple things), it's definitely not a cakewalk.
This is why we have come up with a bunch of productivity hacks for Product Managers in one of our latest blogs.
From 4D's rule to the Timebox method, this sure does fix your productivity concerns.
PM Spotlight: Product Management around the world 🌎
The next edition of PM-Spotlight is out - What is it like to be a Product Manager in the Netherlands?
This time, we had an opportunity to talk to Rutger de Ruiter about his journey in Product Management.
From a restaurant business to his own tech company, his transition from sales to marketing to product management is nothing but fascinating.
Watch the full episode here 👇🏼
That’s a wrap! Hope you find this week’s dose around Product management interesting and useful :)
A lot of exciting things coming on your way next week. Till then, have a great weekend 🥂
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