Good evening readers!
Hope you all had a great Diwali (break)! I agree Diwali is not what it used to be. I remember how we used to fly up in the air as kids with joy and excitement. But then, our interests and priorities evolved, and the most I can relate to the festival now is how my eyes light up like a Diwali Diya every time I hold my favorite book in my hands.
Oh, I digressed a bit there. Well, talking about books, We have a small digest of an interesting book too in this edition. So, stay along till the end.
In this week’s Product Cafe, I will be sharing a few exciting things around Product-Market.
Product Good Reads 📚
The six-step process to product-market fit
Every startup founder out there wants to build a successful product. However, there isn't a magic potion for that. But, what if I tell you that there is a playbook that will set you on the right path to building a successful product.
Dan Olsen, the author of the best-selling book, The Lean Product Playbook, mentions that building a product isn't enough. Then what is?
You need to satisfy all layers of the Product-Market fit pyramid to make sure you’re clear on who you are targeting and their needs, and then create a compelling offering that satisfies those needs with a compelling value proposition, feature set, and UX.
He also sets out a six-step process to achieve this, and this article interestingly captures it and puts it down in this summary.
What it feels like when you've found product-market fit
How does it even feel when you've found the product-market fit? What did it feel like for the successful founders when they figured out they had achieved product-market fit? Our faces do fill with curiosity, right? Lenny, the author of the famous Lenny's newsletter, wanted to know the same thing and asked 25 of the founders from the iconic companies. Here's what they said.
The Product Listen 📻
Starting up, Pivoting, and finding that product-market fit
In this episode of Career bites, Tushar Jain, the founder of enthu.ai, talks about his startup journey from building the product to exploring markets and getting those first set of customers.
enthu.ai is an early-stage start-up providing a SaaS solution in the space of conversion intelligence.
Top pick from our collection ✨
Superhuman's Product-Market Fit Engine
After almost two years into building Superhuman, the fastest email app, Rahul Vohra, the founder, was under immense pressure to launch Superhuman. But he wasn't just ready. He wasn’t sure whether Superhuman achieved Product-Market fit or not. He didn't want to get stuck into the common practice of launch and see what happens. Though the internet was flooded with definitions on knowing when to have a product-market fit, Rahul still couldn't conclude because most were addressed to post-launch companies, and there isn't a way to measure product-market fit.
Find out how Rahul Vohra went from here to building a product-market fit engine that will help you figure out whether your product has achieved the Product-Market fit or not.
Other additional resources
We have come to the end. Hope you find this week’s Product cafe interesting and useful. Have a great weekend 🥂