Discover more from ProductCafé Newsletter ☕️
Product Cafe: OKRs, your ultimate super power 💪🏼
Welcome to this week's edition of Product Cafe. Every week, we curate everything interesting around product management and send it right into your inbox 📩
Thanks for reading Product Cafe by Zeda.io ☕️! Was this newsletter forwarded to you? Subscribe here👇🏼
There are two essential things needed to win in a Marketplace. First, as an organization, you need to be more agile than ever before, and number two, you need to win in the workplace to win in the marketplace.
OKRs (Objectives and Key results) will help you do both effectively. 💪🏼
As always, before going to the "how" part of it, let's talk a bit about "why".
Employees love when they feel a sense of belonging to the organization. When they design their objectives that fit into the company's overall objectives, it gives them clear goals of where to strive.
And this, in turn, helps drive high-performing teams. While companies like Google, Netflix, Amazon, and Slack have already incorporated OKRs to achieve success, this edition of Product Cafe will shine a light on all the required resources for you to get started with OKRs in product management.
Product Good read 📖
OKRs in Product Management
While building a product involves multiple stakeholders, it is crucial to assign goals for stakeholders and development teams to achieve product success. Saying that, is there is a natural fit between goals in product management and OKRs?
This article by Roman Pichler talks about the important goals in Product Management and capturing those product-related goals as OKRs.
Curated lists ✨
1. 6 books on OKRs for Product Managers
It's always good to seek guidance when not sure. So here is a small list of books to get you started with OKRs. It could be a little overwhelming in the beginning. But, trust me, it will get better.
Find out the list of books here —> 6 Books on OKRs for Product Managers
2. Why the secret to success is setting the right goals?
John Doerr is a pioneer in educating people about the importance of OKRs. In fact, he is the one who introduced OKRs to Google way back in 1999 and also has written a book called "Measure what matters". Here's a video of him talking about setting the right goals and why it is the secret of success.
Watch the talk here —> Why the secret to success is setting the right goals?
3. 23 OKR examples for Product Managers
A clear vision and a killer strategy are critical if you want to get in the driver's seat and drive off to success. So what OKRs can help focus on your efforts when it comes to vision and strategy? Here are some OKRs examples for different themes inside Product vision and strategy.
Check out the examples here —> 23 OKR examples for Product Managers
4. What happens after OKRs?
We have an interesting episode for this week's listening section. Jeff Gothelf, a coach, consultant, and co-author of the books Sense and Respond, Lean UX, Lean vs. Agile vs. Design Thinking, talks about "What after OKRs"?
Why organizations should be thinking agilely
Organizational roadmaps and how they work with OKRs
What organizations do after OKRs and what that looks like
Tweets worth mentioning 🎯
and one from the old treasure
Top pick from our collection 🔥
Job board 💻
Flipkart is looking for a customer-obsessed, data-driven Product Manager with 2+ years of experience.
Knock, an industry-leading CRM and communications technology is looking for a Senior Product Manager with 3+ years of experience.
Mindtickle, a popular SaaS platform for Onboarding, Coaching, and Ongoing enablement, is looking to hire a Product Manager for Product Success & Solutions with 1-3 years of experience.
Other helpful resources 📚
That’s a wrap! Did you find this week’s edition of Product Cafe helpful? Let us know in the comments. Would you like for us to talk about any topic in specific? Put it in the comments :)
Until we meet next week,