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Product Cafe: Product Discovery in the Multitrack of Madness
This week on Product Management, UX, Startups, and more — freshly curated by Zeda.io.
Hope y’all had a wonderful long weekend! It’s time to catch up on the latest edition of ProductCafe where we curate some of the best content on product management, business, and product-led growth. 📩
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In the process of building a product, the product team refines their ideas by deeply understanding real user problems and then landing on the best way to solve them. We might call it product discovery. We have decided to talk about it in this week’s Edition!
Adopted from Sophia Heofling’s on Medium:https://medium.com/@sophiahoefling
The process of product discovery is important. It helps teams build products that are vital to their customers, not simply nice to have.
A necessary product is one that solves such a deep and genuine need for the customer that they feel unable to live without it.
Book Recommendation 📚
Margaret Fuller said it right; “Today a reader, tomorrow a leader.”
The Four Steps to the Epiphany
The book offers the practical and proven four-step Customer Development process and offers insight into what makes some startups successful and leaves others selling off their furniture.
Intercom on Jobs-To-Be-Done
Great products start with real problems. People buy products and services to get a job done. The key to success is understanding the real job customers are using your product for. Drawing together the most valuable lessons we’ve learned thus far, this book offers tried and tested advice on how you should be thinking about business, growth, and innovation.
Product Good read 📖
Product Discovery in the Multitrack of Madness
While building great products, how to balance Discovery and Delivery on a daily basis?
Why is everyone working on this? Because it is probably the one thing that can have the most impact on your product’s chances of success. It is the key to being customer-centric (efficiently). Considering you already have a product culture in place, this is where you find operational excellence and where products teams find their flow.
Product Discovery vs Product Delivery
Product Discovery in agile methodology is often confused with Product Delivery.
Product Discovery, as stated above, is about understanding what kind of solution is needed. It’s about understanding clients and their needs. It’s also about addressing their pains and creating value for them.
Product Delivery, on the other hand, is about building the solution figured out in the discovery process, with scrum methodology for example. It’s about bringing it to clients, seeing their reaction, and building on it with future releases.
Tweets worth mentioning 🐦
Rounding off here👋🏼.
Hope you found this week’s dose interesting.
Do you feel something is missing? We are all ears👂🏼. Share your thoughts and feedback in the comments. We’ll get at it in a jiffy. Let the weekend therapy begin.🥂
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