Product Cafe: Start at the end 🔚
Hey everyone!
Welcome to this week's edition of Product Cafe. Every week, we curate everything interesting around product management and send it right into your inbox 📩.
Product good read 📚
Disney’s Machiavellian twist 💫
Have you heard of "Machiavellian twist" before? Say you planned out a perfect getaway to the magical Disney world to meet all your favorite characters. Everything seems so fine until you have to wait in those long queues. The hardest path tbh. Even then, you'll be greatly surprised to get through it quicker than you've imagined. If you think it's your best day, well, it is intentional. They purposefully inflate the waiting time, in the beginning, to make you feel you have got more time when a 120 wait time goes by in 90. The Machiavellian twist, people call it.
Likewise, in many cases, when the problem seems quite complex to solve, they play with human behavior to make you feel the other way around. For example, installing a count down in the subway when people are all grumpy and tensed up in the morning waiting for the train, and the use cases go on and on.
Behavioral science is inevitable.
“Start at the End” by Matt Wallaert, a Technology executive, and behavioral scientist, offers a new framework for design grounded in behavioral science.
Start at the end is an essential roadmap for building products that matter--and changing behavior for the better. Read the summary of “Start at the end” here👇🏼
Startup story
Toplyne 🚀
Imagine you have a striking Magic wand. But it can do no superpower. Sad. Isn't it? This is what exactly is happening with Product-led models. It is literally a magic wand to make your users understand the value of your product. What is happening with Product-Led model? Leads are flowing in at the top of the funnel, but the conversion rates are meager. Don't worry! We have someone solving this: Toplyne
Toplyne helps you find the hottest leads by bubbling up the highest intent signals for your product, so you can spend time on users and accounts who have the highest likelihood to buy. Then, feed the hottest leads into your existing sales workflows and double down on PQL strategies that lead to the fastest conversions, the most ARR, and the highest LTV.
Curated list ✨
The recipe of building great products
Razorpay is joining hands with Zeda.io in bringing to you the 3rd session of Skill up, where Prashant Mahajan, the Co-founder, and CEO of Zeda.io, will share his recipe on building great products. It’s going to be super interesting. See you all there!
Grab your free seat here —> Learn the recipe of building great products
Behavioral Design: What, Why, and How?
Kat Matfield, a product manager, and service designer at innovation agency Adaptive Lab, introduces(in this video) some of the key concepts in behavioral design, including theories of habit-formation and ’nudging’ people towards better choices by playing on cognitive biases. She also shares some examples of how these can be put into practice from projects and suggests some behavioral design techniques that you can use in your own work straight away.
Check out the video here —> Behavioral design: What, Why, and how?
Moreover Product Manager, the Behavioral Product Manager
A traditional product manager generally has a keen instinct for human behavior. However, a behavioral product manager has learned how to incorporate the science of human behavior in a more rigorous way than just relying on instinct.
This post introduces the idea of a behavioral product manager (BPM) — a product manager who integrates the science and methods of behavioral science into product design — and discusses the traits of BPMs and traditional PMs.
Read the article here —> More over Product Manager, introducing Behavioral Product Manager
Top pick from our collection
How to find Product-Market fit: The 5 step process
Huh ?!, this is not going to work. It’s all blah – this was the reaction from almost everyone when Marc Randolph and Reed Hastings first shared their idea of Netflix with others. But can’t blame. They were right. Then, after a ton (literally a ton) of experiments, they arrived at the final thing that made sense(something similar to what we have now). It took almost 18 months for Netflix to find the product-market fit finally.
Finding a product-market fit is not like going to the corner shop to get ice creams. And most importantly, it is not straightforward. You need to understand the problem, validate the solution, and not forget to be ready to accept and iterate until you reach there. Here’s the 5 step process on finding Product-Market fit 👇🏼
Rounding off here 👋🏼
Hope you found this week’s Product Cafe interesting and helpful.
Do you feel something is missing? We are all ears👂🏼. So share your thoughts and feedback in the comments. We’ll get at it in a jiffy.