Product Cafe: The elusive, known-to-all secret of effective stakeholder management
This week on Product Management, UX, Startups, and more — freshly curated by Zeda.io.
Weekend Eve is here!🤸♂️
Do you know what that means?
It’s time for me, Mahima; to catch you guys up on the latest edition of ProductCafe where we curate some of the best content on product management, business, and product-led growth. 📩
I want to talk to you about stakeholder management, this time.
The product management community often uses the term stakeholder management as shorthand for how product managers communicate with executives and investors. Today, I will review some interesting stakeholder campaigns, must-read articles, tips, and tricks around the same.
Come join me!
Here are some awesome examples of Successful Campaigns of Stakeholder Management:
Funny recruitment ad from NZ Police 😁
Isn’t it Hilarious?😆
New Zealand Police engage their local community through social media at scale by communicating in a way that stakeholders can connect to, using a combination of hilarious content in daily English and local humor.
Coca-Cola Community Relations Team Executes Stakeholder Strategy in Quorum
This is another interesting one!
The Coca-Cola Community Relations team is responsible for cultivating and sustaining connections with the company's stakeholders, particularly those groups in whom it has made investments through the Coca-Cola Gives Back Program.
“We all do a lot of dinners and engagements and lunches and breakfasts—we love to use Quorum for that,” Community Relations Senior Manager Linda Brigham said. “Our community outreach work is all event-driven…Right now we’re putting together guest lists for everything, if we had done it through Quorum last year everyone would have that information already.”
Stakeholder management day 📅
Helpful tips for Stakeholder Management ✨
It's always a good idea to have a full bucket of tips and tricks to help you perform better in everything, so I conducted some research and came up with a few recommendations for you, my beloved product people, on stakeholder management. Let's go!✍️
🎈Form a Stakeholder Community: Building trust with stakeholders and successfully cooperating with individuals is difficult when the stakeholder group is fluid, with people coming and going.
As a result, creating a stakeholder community in which individuals continue to work together and learn to trust respect, and support one another will be helpful and interesting. Give it a try?
🎈 Build a Stakeholder Plan
Picture Courtsey: Darzin.com
Before you go in, be smart and clear about who you're connecting with and why. It not only saves time and money, but also aids in the management of expectations and the development of trust.
🎈The customer is also a stakeholder
There is an amazing example for this one.
ING Bank (in the Netherlands) introduced the initial version of their mobile banking app to consumers a few years ago. The original edition of the app simply had a function that allowed you to view your payment bank account. In addition, there was a feedback button. This was the only capability provided in the original version, which was done to genuine bank customers/users. By releasing this version, the bank received tens of thousands of feedback answers from users, which they utilized to further enhance the app.
Highlight at Zeda.io’s Front! 🔮
@Intellect by Kinshuk Dudeja
Tweets worth mentioning 🐦
Rounding off here👋🏼.
Hope you found this week’s dose interesting.
Do you feel something is missing? We are all ears👂🏼. Share your thoughts and feedback in the comments. We’ll get at it in a jiffy. Let the weekend therapy begin.🥂
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