Product Cafe: When and How to take big swings?
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Product Good read
When and How to take big swings?
Isn't the growth of a company a responsibility of everyone in the team?
If so, what are growth teams supposed to do? Just run experiments to increase the product and marketing KPIs?
No, no, no! The best growth teams are like the best baseball teams. They know when to bunt, hit a single, and when to swing big for a home run.
But when and how to take those big swings? This article is all about that 👇🏼
1. Lifting the feature factory boulder
Are you also a part of a feature factory culture? Though we all have a good understanding of what business lever the product drives, why do all our conversations revolve around features?
And why is this a problem?
When we keep thinking about the features we build instead of the solutions we provide,
We end up building something that doesn’t solve the problem because we never truly understood the problem
We end up solving the problem, but in a less than optimal way because we never explored other potential solutions
We end up solving the problem, but it ended up not being the right problem to solve
Here’s how to overcome this 👇🏼
Read the article here —> Lifting the feature factory boulder
2. Don't Let Ego-Driven Development Drive Your Product Creation.
Adam Thomas is the Managing director of Approaching One. They help companies and product managers find alignment in using tools and strategies he learned from running product teams.
Adam says, an ego-driven development process is a recipe for failure. And it is pivotal to focus on the customers instead of focusing on yourself.
Where does this ego-driven development come from, and how to avoid that?
Read the article here —> Don't Let Ego-Driven Development Drive Your Product Creation.
3. Using data to set product strategy
Justin Bauer, the VP of Product at Amplitude, in this video shares his advice from working with dozens of the world’s fastest-growing companies on how to
Create clarity using a clear and measurable north star metric.
Integrate behavioral science into their decision-making frameworks to build deep user empathy.
Rapidly iterate to drive systematic and efficient growth.
Watch the video here —> Using data to set product strategy
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That’s a wrap!
Hope you enjoyed this week’s Product Cafe.
And once again, Merry Christmas to you all 🎅🏼