Hey everyone!
Welcome to this week's edition of Product Cafe. Every week, we curate everything interesting around product management and send it right into your inbox 📩
Product Good read 📖
From 0 to $50B: the Coinbase Profile
73+M. Verified users 👥 | $327B Quarterly volume traded 💱 | $255B Assets on the platform 💪🏼 | 100+ Countries 🌍| 2700+ Employees 🧑🏼💼
Wow, Brian Armstong has built an empire with Coinbase. 🙀
While all the media houses talk endlessly about Brian and his achievements with Coinbase, here's something that distills out the best lessons from Coinbase for product builders to learn from.
Curated lists ✨
1. Product trends and resolutions for 2022 📈
PLG was one of the hot topics last year. What's in there for product managers this year? Here are 13 product experts talking about the product trends and resolutions for 2022.
Read the article here —> Product Trends and Resolutions for 2022 from 13 Top Product Experts
2. The Mom test 👱🏽♀️
They say you shouldn't ask your mom whether your business is a good idea because she loves you and will lie to you. You shouldn't ask anyone if your business is a good idea. What should you do then?
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. The Mom test shows you how customer conversations go wrong and how you can do better.
Read the summary here —> The Mom Test by Rob Fitzpatrick
3. Most Common Product Management Challenges
There is a considerable rise in product management roles every year, as discussed above. But at the same time, the roles and responsibilities of product managers are evolving like never before. In this article, Dipendar Bhamrah, Deputy General manager at Jio, talks about the significant challenges you face when you break into product management that might help you get all prepped up for your big journey.
Read the article here —> Most common Product Management challenges
4. ProductMentors Membership 🤜🏼🤛🏼
Get unlimited 1-on-1 advice from the greatest minds in product with ProductMentors.io.
Whether you're a founder or a PM, think of ProductMentors.io as your personal 1-on-1 advice from some of the greatest minds in product, helping you solve your product challenges when you need it. It's like having a personal product guru coach, but for real cheap.
Why should you join? To become a better product manager.
As a friend of Zeda.io, you can now get 25% off the first three months when using the promo code 'ZEDAFRIENDS25' at checkout.
Apply for the membership here —> Productmentors membership
5. #Productcon by Product School
Product School is organizing ProductCon, one of the largest product conferences, on Feb 17, 2022. The speaker lineup features product leaders from Google, Slack, Amazon, Airbnb, Netflix, Facebook, and more.
You'll come away with concrete ideas you can apply in your company right away, along with opportunities to learn from your peers. Also, the FREE ProductCon ticket includes access to the conference to Livestream, and you will be able to download the slides during the conference.
Register for the event here —> #Productcon by Product School
Top pick from our collection 🔥
Why it’s hard to build products for product managers?
There's GitHub for developers, Figma for designers, and HubSpot for marketers. What about product managers? There isn't a fixed definition for a product manager's responsibilities. It tends to vary across industries and organizations.
This ambiguity surrounding product management also makes it challenging to create a one-size-fits-all tool for product managers to help them do their jobs better. This article lists why it isn't easy to build a product for product managers.
Tweets that made us smile this week 😇
Other helpful resources 🚀
Job board 🧑🏼💻
PushOwl is looking for a Product Manager with 6+ years of experience. PushOwl helps eCommerce stores sell more and recover carts with web push notifications
ElevateHQ, a sales incentive automation platform is looking for a Product Manager who can understand the existing landscape, customer personas, pain points, and aspirations - and convert them into a sound product roadmap.
ContactOut is looking to hire a Growth Product Manager with 2+ years of experience. ContactOut is a recruitment intelligence platform.
We’ve come to the end of Product Cafe. Did you enjoy this week’s dose of Product Cafe? Let us know in the comments.
Till we meet next week,
