ProductCafe: Holding the secret weapon(Freemium model) right!

This week on Product Management, UX, Growth, Startups, and more

Good evening readers!

It’s Saturday, and here we are with the next edition of the ProductCafe Newsletter. A lot of exciting things have been brewing ☕ on our side and can’t wait to share them with you all.

What’s inside? Behind the scenes, a top pick from our collection, a couple of interesting reads around Freemium strategy in Product-Led growth to make your weekend a little productive, headlines from the industry, some tweet-worthy tweets.

Behind the scenes 📽

#3 Product of the day on Product Hunt

Amidst building a home for Product managers - Zeda.io, we got opportunities to speak to several great product people from across the world as a part of the research. Interestingly, we found a ton of tools that can make the lives of product managers easier. We curated the 200+ tools, collated all of them in one place, and made it available to the community out there using Product Hunt. And guess what? We were trending as the #3 Product of the day on Product Hunt.

Click here to get it 👉🏼 Product Tool kit

We feel it’s a perfect start, and we hope to share more of them with you as we go on with the journey.

Top pick from our collection ☑

As a product manager, you always need to stay on top of your game. An unending passion for learning new things and a knack for keeping yourself updated in the industry go a long way to becoming great at what you are doing.

Learning from people who have done it already is 10x more efficient. But where do you find those people? How do you get to learn from them? There's a magic wand for that 🎇 Twitter!

Twitter is a platform where you can find influencers in your industry sharing their thoughts and experiences. To start, check out our favorite (and the perfect) list of Product influencers on Twitter here 👇🏼

Read here

Product Good reads 📚

Trial and Erroring into Freemium Strategy 🏊🏼‍♀️

We all know Wes Bush. Wes Bush is the best-selling author of Product-Led growth and the founder of Product-Led. Wes had recently shared his thoughts on how to go about the “Freemium model” in the article “Where Freemium thrives and dies.”

Wes shares his personal experiences, such as the reasons behind the failure of the freemium model during his time at Vidyard. He also talks about the importance of understanding the user journey and how it can impact your way into Freemium strategy. You can check out the full article here.👇🏼

Read more

There is nothing called a Freemium model.

When you leverage a freemium strategy, you end up with a free plan. Freemium is a strategy, and what it leads to is a free plan. In that case, SHOULD YOU OFFER A FREE PLAN OR NOT? Find out the answer here👇

Read more

The next in line is trending news from the industry.

What’s trending this week? 🔥

SaaS Labs raises its first-ever funding round.

SaaS Labs has been in the news the whole week. Do you know why?

SaaS Labs was founded in 2016 by Gaurav Sharma to develop products for sales, support, and marketing teams to enhance productivity. 

Being a successful bootstrapped company for the past five years, SaaS Labs has raised $17M in a Series A round led by Base 10 Partners and Eight Road Ventures. This is the first round of capital raising for this successful startup. 

Gaurav Sharma on the recent funding:

We have seen an unprecedented acceleration of cloud adoption among SMBs in the last 12 months. We are going to deploy this fresh capital into product development, R&D, and hiring talent globally. (Source: Economic times)

Forrester introduces the New Decisions service for Product Management Leaders.

Forrester announced its new research service called “Forrester Decisions for Product Management” to help product teams create outstanding product experiences. According to Forrester, Product management teams spend about 25% of their time understanding customer needs. “Forrester Decisions” believes in solving this by offering extensive vision research, tools, and frameworks, and guidance that enhances a product manager’s ability to identify unmet customer needs. (Source: PRNewswire)

Before we wrap up, here are some tweets we thought you’d find interesting.

Tweet-worthy Tweets ✨

Rounding off here👋🏼.

Zeda.io’s ProductCafe is all about curating the best resources around product management and serving right into your inbox 📩. Hope you found this week’s dose interesting.

Do you feel something is missing? We are all ears👂🏼. So share your thoughts and feedback in the comments. We’ll get at it in a jiffy.

Let the weekend therapy begin 🥂

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