ProductCafe Newsletter #43: An Empathetic Product Manager

This week on Product Management, UX, Startups, and more — freshly curated by Zeda.io.

Good Evening Readers!☕️ 

Welcome to another week of the ProductCafe newsletter. 

Get your hands on some fantastic updates on Product Management, Startups, upcoming product events, etc., freshly curated by us.


Highlight this week ⚡

An Empathetic Product Manager

Empathy is the capacity to understand or feel what another person is experiencing from within their frame of reference, that is, the capacity to place oneself in another’s position. In a product management sense, It is a way of understanding your customers’ underlying needs and motivations.

Empathy is the ability to walk in someone else’s shoes, to see and understand the world from their perspective- Ken Norton

Product managers, are at the cutting edge of shaping how technology shapes their lives. Making empathy the guiding concept of the work is something one owes to themselves, their team, and their users.

Now, the real question is: How can you be empathetic as a product manager?

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Product Good reads 📚

7 Conversion Funnels That Mobile Product Managers Need to Measure

Some would say being a successful product manager comes down to how well you optimize your product experience and address your users’ needs. This is best achieved by building strategic conversion funnels. From onboarding, to measuring loyalty and maximizing your customer lifetime value, conversion funnels are your key to simplifying your in-app experience and delighting your users. To help you out, the article has assembled 7 mobile app conversion funnels you need to have configured (depending on the type of app you have).

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What is “Seeing The Matrix” For A Product Leader?

You know that iconic scene, at the end of The Matrix (the original!), when Neo suddenly “gets it.” He picks bullets out of thin air as if they are cute and curious little things. As the next installment of The Matrix comes out, the article talks about, what’s the equivalent of “seeing the matrix” for product leaders? What essential realizations cause product leaders to see every challenge and opportunity differently?

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Startup Story 🚀

3 Youths’, 1 Large vision — Sorair Origins.

The article shares the inspiring story of how grocery drop came into existence.

Amongst all the mayhem of the pandemic, there were a few individuals who could see the opportunities that shine through all the chaos. One day during the lockdown, while looking outside his bedroom window, Kunmi thought of a way he could add value to his immediate community… On-demand grocery delivery! The way to achieve scale was to utilize technology to help facilitate the ordering of groceries from a local shop, but to have independent drivers perform the delivery tasks. The concept Grocerydrop came to mind as a business name.

Read more


Tweet-worthy Tweets 🐦


Quote of the week ✨


Every Saturday we send you a collection of the best product management content on the internet curated by our team. We hope this week’s dose helped you get some insights into the world of product.

It’s the weekend, Mankind! Time to rescue some wine trapped in a bottle 🍷

Until next weekend,

ProductCafe.

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