ProductCafe Newsletter #45: Debunking PLG Misconceptions

This week on Product Management, UX, Startups, and more — freshly curated by Zeda.io.

Good Evening Readers!☕️ 

Welcome to another week of the ProductCafe newsletter. 

Get your hands on some fantastic updates on Product Management, Startups, upcoming product events, etc., freshly curated by us.

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Deal of the week

HubSpot

The All-in-One CRM That Scales as Your Startup Grows. HubSpot for Startups partners with 4,000+ global VCs, accelerators, incubators, and entrepreneurial organizations to help you go from early-stage to the next hottest IPO.

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Our Top Pick this week ⚡

NoCode Talks

No Code Talks is a YouTube channel created for the sole purpose of teaching fellow nocoders and budding entrepreneurs how to create and build products using Nocode Tools. Everything from design, development, marketing, sales; Nocode has something for everyone. Creating videos full of knowledge that will ultimately help you create a successful product. This channel will answer all your burning questions related to no code & no-code development.

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Product Good reads 📚

Debunking PLG Misconceptions

PLG has become quite the topic of conversation in the last several years among SaaS companies, and took off even faster after March 2020. Because PLG is still relatively new to a lot of companies, there are some misconceptions out there.

• The Buyer Is Not the Same as the User

• There Is No Silver Bullet to PLG

• You Might Find a Channel Isn’t Performing as Well as You Thought

Decoding Product-Led Growth: Top Tactics To Master the User’s Product Journey from GitLab, Figma & Airtable

With so much hype around PLG today, the article breaks down the conversation into the user journey: from onboarding new users to becoming a successful user to ultimately becoming a paid user. See the full webinar recording here and the top takeaways from our panelists in the article.

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Startup Story 🚀

Alpha Paw brings in $8M to carve out its niche in the pet wellness space

The Austin-based company raised $8 million in Series A funding, led by Nordic Eye, after bootstrapping for the past three years. CEO Ramon van Meer took over the company in 2018 via an acquisition and is working with his 11-year-old son, Victor. At the time, Alpha Paw was a small company developing pet ramps for dogs that had trouble jumping up or down from sofas. It was relaunched in 2019 in the pet wellness area.

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Tweet-worthy Tweets 🐦

Julian Shapiro @Julian

1/ An intro to startup growth. Most fast-growing startups have something in common: Product-led growth (PLG) I define it as when existing users drive your growth.* PLG only works for these startups:

42/ @42studio_

To #PLG or not to PLG? That is the question. 1. #productledgrowth is a hot topic for the #marketing #sales industry. Some people claim it is at the center of their marketing strategy; some others think it is not enough to have PLG without a dedicated sales team to grow.

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Quote of the week ✨

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Every Saturday we send you a collection of the best product management content on the internet curated by our team. We hope this week’s dose helped you get some insights into the world of product.

It’s the weekend, Mankind! Time to rescue some wine trapped in a bottle 🍷

Until next weekend,

ProductCafe.

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